In today’s real estate landscape, video has become the front door. It’s the first impression, the most powerful storytelling medium, and now, one of the biggest drivers of visibility online — not just on social media, but across the web. When a prospective buyer sees...
The Compass–Anywhere Real Estate merger might be a move that may make sense for Wall Street, but not necessarily for agents. Because, as this big-box brokerage gets bigger, it also gets blander. As this large national firm gains scale, agents may lose something more...
We post a lot of content—videos, reels, shorts, photos, walkthroughs, before-and-afters, renderings, neighborhood spotlights, and the list could go on. At Columbus & Over Group, we treat every post like a mini marketing campaign, so each time we post a video, it...
In real estate, the concept of the open house has always been about visibility: getting potential buyers through the door to imagine themselves living there. But in today’s market, the “door” is often digital—and it's open 24/7. The Shift to Screens I bet you are here...
