When it comes to selling quickly and effectively in Boston, it’s all about the strategy. Our recent sale at 30 Union Park Street, Unit #205 is a perfect example of what happens when modern marketing meets local expertise.
Before this South End property would ever show up on any buyer’s hit list, we launched a multi-month campaign to get it ready. Beyond the physical work to the space, we augmented it with a full-funnel digital campaign designed to capture attention and create demand from day one. This included:
- Consultation and advisory work with the seller on improvements to the kitchen that would generate an ROI for his sale.
- Connection to a general contractor to execute the renovations
- Hours of staging and design work with furniture, plants and design features
- Professional photography and videography
- A multi-post teaser campaign across social media
- Paid social & search advertising targeted to South End condo buyers
- Email blast features to our buyer and agent networks
- Multiple Open Houses to give prospects access
In just one weekend, our marketing generated:
- 36,334 social media views
- 1,074 landing page views
- 121 additional digital engagements (likes, comments, saves, and shares).
This translated into multiple qualified showings and strong interest within hours of launch. The result? The unit went under agreement in one weekend with limited contingencies.
THEN, QUICKLY, ONE DEAL TURNED INTO 2 SEAMLESS TRANSACTIONS
In a full-circle win, the listing agent not only sold the Union Park Street condo, but also helped the buyers sell their own home off-market in Charlestown—matching them with one of her other active buyers. This kind of strategic thinking and cross-market collaboration is what sets our team apart. It’s not just about listing a property—it’s about leveraging relationships, technology, and timing to deliver exceptional results. Whereas insider information is frowned upon in the financial markets, it is our ultimate currency in the real estate world!
The market moves fast—so should your marketing. If you’re thinking about selling, let this be your sign and learn more about listing with Columbus & Over Group. Reach out today and we can talk about how to turn your home into our next success story.