Columbus & Over Group

Your Home is one of a kind, So is our Listing strategy

When you hire Columbus & Over, you’re hiring a full-service operation that manages every detail required to bring your home to market at its absolute best. We combine deep local knowledge with cutting-edge tools, professional presentation, and strategic guidance. From data driven pricing to standout marketing, it’s more important than ever to work with a real estate brokerage that’s aware of today’s market nuances.

Behind the scenes, our team works like a 5-star concierge. We coordinate painters, contractors, landscapers, cleaners, stagers, and every vendor needed to elevate your property — all with professional oversight and a clear, efficient timeline that works for you. We anticipate needs, solve problems before they surface, and oversee every step of preparation so your home shows with maximum polish and impact. Need us to sign for a delivery when you’re not available? Just ask! You get a seamless, stress-free process — and a listing that stands apart from the competition.

We have a particularly deep marketing program that centers around high production video delivered on social media. In addition to our 1 on 1 relationships, video is the closest connection point to today’s home consumer. We ensure each listing reaches the right audience and captures attention in the most aspirational way in a crowded market.

YOU’VE LIKELY SEEN OUR VIDEOS!?!

Last year, we reached over half a million people just on our firm’s instagram page.  

Digital content is today’s primary and often first connection to consumers. We aim to create viral moments for your property and boost overall impressions. So, with full time videographers on staff, we live and breathe production, everyday. However, our reach doesn’t stop with Instagram  –  we’re on Youtube, TikTok, LinkedIn, Google and more. From high end listing videos worthy of prime time tv spots to viral social media shorts, our aim is to create content that leads to direct connectivity with prospective home purchasers in and around Boston. 

Learn more about how Social Media has become today’s “Open House”

WHY THIS DIGITAL FUNNEL’S PROVEN PERFORMANCE HAS FOSTERED A LOYAL REAL ESTATE CLIENT BASE

Our agents aren’t just influencers. In today’s real estate landscape, the buyer journey begins online, and you don’t get a second shot at first impressions. That’s why we invest in a digital-first strategy that puts your home in front of the right people, in the right places, at the right time.

 

  • 94% of buyers shop online to search and find homes.
    Not surprisingly, this number has been climbing for years and according to Zillow’s 2024 housing report, we’re closing in on 95+% of home buyers shopping online. So, it’s more important than ever for sellers to work with a real estate brokerage that is expert in both SEO and the trends of the day that manifest in deep digital reach.

    In 2024, COG had 52,270 unique users yielding 160,784 webpage views on columbusandover.com.
  • Listings with video drive 403% more inquiries.
    When 70% of home shoppers want to watch a video to get a better glimpse of the inside of the home before coming to visit, you want to list with a team who knows how to do it best. We are not recording videos on our phones. These are professional cameras that offer the highest quality footage.

    With 500+ real estate videos created annually, our content machine is always in motion. We actively monitor real-time buyer signals to guide how we capture and where we promote to amplify the reach of our homes.

Social Media is Today’s Open House
We go beyond the MLS. With targeted digital ads and tailored social content, we put your home in front of qualified buyers where they already spend their time. This multiplies your exposure far beyond a yard sign or web listing, (although we show up there too). 

Dive Deeper & Read Some Case Studies

Our digital funnel is built to convert interest into action. From custom landing pages to email campaigns, we track real-time data so we can adjust strategy and optimize performance throughout your home’s time on the market.

Contact us today to learn why sellers throughout the Greater Boston Area have been choosing to list with a COG Agent.

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